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Smart Thought Leadership Content
Smart Thought Leadership Content
Long-form, top-funnel content like white papers and eBooks are key resources for establishing thought leadership and starting the conversation with your prospects. Here are a few that I've researched and written. These assets were leveraged to capture leads into the top of the marketing funnel before nurturing them to MQL conversion.
It's a time of significant growth for the major industries in clinical research, creating exciting opportunities for researchers and investors everywhere. Which industries are experiencing the highest growth? What factors are driving that growth? And how does it change the calculus on eClinical vendor selection?
The writing is on the wall: companies are becoming more and more reliant on remote work, and that’s not likely to change anytime soon. But with changes happening so fast, many managers are struggling to keep up. Read the guide to become a pro at sourcing, interviewing, onboarding, and managing remote workers.
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